Billboard article - May 28, 1994
| Billboard article, May 28, 1994 | ||
|---|---|---|
| Publication | Billboard (Link) | |
| Author | Carrie Borzillo[Note 1] | |
| Date | May 28, 1994 | |
| Title | Popular Uprisings[Note 2] | |
| Format | ||
| External link | Billboard archive (via World Radio History) Wayback Machine (Weezer Media Archive) |
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| References | See where this article is referenced on Weezerpedia | |
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Popular Uprisings WEEZERVILLE: DGC is taking an organic approach to spreading the word on quirky, Los Angeles-based alternative rock act Weezer's self-titled debut. The Ric Ocasek-produced album, released May 10, is full of humorous and fun lyrics about simple things in life, like beer on "Say It Ain't So" and jealousy on "No One Else." "Undone -- The Sweater Song," which is included on Sassy and Spin magazine samplers[Note 3] in July, goes to modern rock radio June 7. "It's a very unknown band and a very strong record," says Geffen A&R executive Todd Sullivan. "It's not a matter of forcing it right at radio. Once they hear it, they will latch onto it and it will develop by word of mouth. "We're doing some advertising using the album cover artwork, and focusing on mom-and-pop stores -- not necessarily the big chains yet," he says. The quartet wraps up a set of 10 tour dates with Overwhelming Colorfast this week. |
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