Weezerpedia:Featured article September 2024
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The following page holds the content that will be "transcluded" (i.e. sent over to) the Main Page as a featured article for September 2024. For assistance with editing, please consult Help:Featured article.
Featured article: OK Crypto
OK Crypto was a Weezer marketing campaign by Crush Music announced on April 22, 2021 in promotion of OK Human. It involved the sale of a limited quantity of NFTs, a form of "digital collectible" briefly popularized during the early 2020s. Among the collectibles sold were 12 random "ultra rare" NFTs which could be destroyed in exchange for a one-of-one physical toy by Death by Toys.
The campaign was heavily criticized by fans, citing the environmental and social concerns associated with NFTs. Ultimately, although the collection sold out quickly, only nine of the available 12 "ultra rare" NFTs were unpacked and only two were burned to redeem the associated physical toys.